NerdBox connects people with broken technology to freelance repair specialists — 'techsperts' — who come to a home or office rather than the customer trekking to a high-street chain.

Our read was that the name worked against the business. 'Nerd' skewed the positioning toward hobbyist tinkering when the proposition was a trusted service marketplace handling people's phones, laptops and smart homes. We raised it directly.

The founder wasn't prepared to change it. So the brief became: build an identity strong enough that the name stops being the first thing anyone judges.

We pushed the identity toward a younger, tech-native audience — vivid RGB against a dark interface, so the brand reads as software rather than a repair shop.

Squares and cubes carry the 'box' idea without illustrating it literally. Poppins across all communications gives the rigid, geometric, modular feel of a digitally-led product.

We built a library of isometric graphic assets covering the specific technology categories NerdBox services, so the product team had a system rather than a logo — consistent across mobile, desktop, social and CRM.

The guidelines let the product design team build the digital applications aligned to the brand without returning to us for every decision — which is the point of a system rather than a logo.